- On International Day of Action for Women’s Health, Tetley Green Tea Immune’s survey co-conducted by Home Testers Club to understand Indian women’s awareness about their health, revealed interesting insights on how they evaluate holistic well-being
- The survey interviewed 1500 women in the 30 years and above category in 6 cities (Delhi, Mumbai, Kolkata, Bengaluru, Chennai and Hyderabad)
- 8 out of ten women felt that ‘looking fit’ means being healthy
- 89% of women agree that Covid has particularly affected women’s perception of health and overall well-being
- 46% of women spend time daily to focus on their health
27th May 2022: Numerous studies have shown that world over pandemic has impacted physical as well as mental health, for women. With an aim to understand women’s awareness of their own health and the small steps they are taking to ensure their holistic well-being, Tetley Green Tea Immune recently revealed interesting findings on the topic of ‘Health and Fitness’ through their recent survey. The extensive survey conducted among 1500 women across age categories in 6 key cities (Delhi, Mumbai, Kolkata, Bengaluru, Chennai and Hyderabad) gives key insights on the need to raise awareness on holistic well-being that is not just restricted to looking fit on the outside. The survey shares some of the below key findings bringing out key consumer trends:
- Data indicates a strong discord in women’s understanding of health and fitness
When it comes to their understanding of holistic health, the survey reveals the below key insights:
- 8 out of 10 women feel that looking ‘fit’ means being healthy
- Two third of respondents measure ‘fitness’ by the below:
- Feeling more active and energetic
- Looking Fit
- Relaxed and better mood
- Over two-third of women when probed specifically on ‘what good health to meant to them’ said that it’s about:
- Feeling more active and energetic
- Better Internal health
- And physical and mental wellbeing
- More women are beginning to understand the importance of fitness regimen and nutritional choices
Over 90% of women understand the importance of prioritizing their own health as much as their families’, with many taking active steps as part of their fitness journey.
- More than one fourth of respondents (28%) opt for walking as part of their fitness activity, followed by dieting (18%) and Zumba (16%)
- 98% of respondents when asked about beverage choices agreed that the right choice of beverages can aid their overall holistic journey
Elaborating on the survey findings, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said, “We are witnessing an active role played by consumers in their fitness journey currently. Tetley Green Tea Immune’s holistic wellness survey aims to highlight how women evaluate health and fitness. While women focus on ‘losing weight’ and ‘looking fit’, good health includes more than just ‘looking fit’. It means giving importance to inner wellbeing as well as outward fitness. Tetley Green tea Immune is an innovative product which has goodness of green tea along with added vitamin C, which may be an enabler in feeling fit from the inside.”
“Inner wellness is as important as external attributes of fitness. In our attempts to achieve fitness goals, we need to include the right nutrients and products in our diet on a daily basis which will ensure holistic wellness. It is interesting to note that 8 out of ten women believe looking ‘fit’ means being healthy. While ‘losing weight’ and ‘looking fit’ might seem important in the conventional sense, good ‘internal health’ is an important aspect of wellbeing. Tetley Green Tea Immune, rich in antioxidants and with added vitamin C can be a partner in your fitness journey”, says, Kavita Devgan, Author and Nutritionist.
Tetley Green Tea Immune is one of TATA Consumer Products key innovations in the wellness segment keeping evolving consumer needs in mind. Green tea is mostly thought of as a hot beverage which may help in external fitness or to stay in shape. Tetley Green Tea Immune has the goodness of green tea along with the immunity power of added Vitamin C.
Tetley Green Tea Immune brings the focus on internal wellbeing with anti-oxidants that helps cleanse the body from within along with added Vitamin C known to aid in supporting the body’s immune system. Apart from the classic green tea immune – Tetley Green Tea Immune is available in exciting flavors of Lemon & Honey, Ginger, Mint & Lemon and the Naturally Sweet with Mango flavour.