The collaboration celebrates the fusion of cutting-edge design
and stainless steel to create genius homeware products
New Delhi, May 16, 2022: Arttd’inox, India’s leading homeware brand in stainless steel from the illustrious house of JSL Lifestyle Ltd, showcased its collections at the esteemed ID Design 2022, held in New Delhi from 12th to 15th May, 2022. For this, Arttd’inox collaborated with two celebrated Bangladeshi artists —Tayeba Begum Lipi and Mahbubur Rahman, along with their gallery: Shrine Empire and BluePrint12, respectively —to showcase their works at the country’s best luxury design week.
The designs displayed were a true celebration of luxury, comfort and style, and further cemented Arttd’inox’s position as a leading brand that defines the modern Indian aesthetic. The artists’ craft— intricate and beautifully imagined steel works—shone through their designs. Each item was the epitome of functionality, quality, and skilled craftsmanship. At the four-day event, the Arttd’inox stall saw a footfall of over 2000+ attendees.
Some of the pieces that captivated audiences with their ethereal feel and premium look were the table centerpieces titled Aboron, Motorshuti, and Dhaner Kotha. There was also the Bee Comb design installation that garnered much praise and attention. Arrtd’inox also displayed the season’s most loved light shades – Petal Light, Puzzling, and The Monkey Ear. For those looking for a summer home makeover, this latest collection from Arttd’inox is utter bliss.
While the brand’s recent association with artists Tayeba Begum Lipi and Mahubur Rahman boosted its standing in the artistic community, Arttd’inox will continue to deliver on its promise of delivering best-in-class steel which is high in its design quotient, sustainable, and eco-friendly.
Commenting on the collaboration, Deepika Jindal, Creative Head and Managing Director, JSL Lifestyle Ltd, said— “ID Design 2022 is a landmark event for us, and Arttd’inox is proud to have showcased its products at this prestigious event. Tayeba Begum Lipi and Mahbubur Rahman created some of the most breathtakingly beautiful designs, and we are proud to have collaborated with them.”
Also, commenting on the success of Arttd’inox at the exhibition, Rajesh Mohata, Chief Executive Officer and Executive Director, JSL Lifestyle LTD said, “It was an honor to be a part of the prestigious ID Design 2022. It gives people the opportunity to experience new-age styles, designs and techniques. We are elated to announce our collaboration with two wondrous artists from Bangladesh- Mahbubur Rahman and Tayeba Begum Lipi. Truly redefining summer luxury for modern Indian homes, our new collection celebrates the amalgamation of sustainability and style. We aim to continue integration of artists from varied backgrounds and genres, keeping in mind the evolving need of the Indian consumer. At Arttd’inox, customers have been and will always be the focal point of all our decisions. We are committed to making stainless steel one of the most versatile and splendid inclusions in Indian households and innovate and provide modern solutions that are design-forward and environmentally-friendly.”