Pamper Perks is India’s first premium salon discovery and e-marketing platform (based in Mumbai), with an aim to help salons engage and connect with their consumers through an organized digital medium, creating value for the distressed beauty services industry.
Puja Goyal, Founder & CEO, Pamper Perks, says, “We’re helping salons stay agile, alert and aware. Pan India, the fragmented industry is losing approximately rupees 40 crores per day due to the lockdown and the losses are only mounting. Salons are burning cash, making zero revenue while having to spend additionally on hygiene and sanitation measures, increasing their operational costs. Through Pamper Perks, salon businesses can traverse uncharted waters by educating the consumers about their best practices and upgrades currently underway to welcome them back safely. Salons need to earn back the trust of consumers by allaying their fears and clarifying social distancing woes through staggered appointments to sanitization concerns. The road to recovery isn’t easy with the massive complexity of the pandemic, but we’re actively helping salon businesses outmaneuver some uncertainty by regularly disseminating information on their behalf.”
Samir Srivastav, CEO, Jean-Claude Biguine India, says, “As the Beauty & Salon industry is making the seismic shift of adjusting to the ‘New Normal’, we see most businesses leaning towards contact less performances and digitization. We too at JCB, have taken the best in industry measures to ensure absolute safety &hygiene for our clients. This includes digitizing our systems & procedures. Kudos to Pamper Perks who have taken the initiative to make it easier for everyone to experience the world of beauty seamlessly and act as a one-stop marketing platform for salons.”
Kinjal Doshi, Director, The Blow dry Bar (Marine Drive), says, “Pamper Perks is an amazing initiative to bring a fragmented industry together and help salons reach out to clients. Their social media helps salons stay updated with each other especially in trying times like this. It assures clients that the industry is in this together and each of the salons are safe to visit.”
Sneha J Jhaveri, Owner & Creative Head, Vous Salon (a prominent South Mumbai salon), says, “Collaboration over competition, that should be the motto of our industry now. Pamper Perks is taking this very seriously, and doing an amazing job of tying in the whole industry together in this desperate time. I would genuinely like to congratulate and thank the founder for not once thinking about their company, but only thinking about the industry and how they can help.”
About Pamper Perks
With the mission to make it easier for brands and consumers to experience the world of beauty seamlessly, Pamper Perks is investing in technology to create a platform that re-structures the currently unorganized salon industry valued at five billion dollars. The business vertical of the startup is set to launch in the month of July.
About The Founder & CEO
Puja Goyal is an alumnus of LSE – UOL (BSc Business ‘11), Strathclyde Business School (MSc Int’l HRM ‘12), Wharton Business School (Executive Education Program in Strategic Marketing Essentials ‘13), Harvard Business School(Decision Making & Negotiations ‘14), London College Fashion (Luxury Brand Management & Product Design ‘14) and Sotheby’s Institute Of Art (How The Art World Works ‘15). Puja’s academics were intertwined and backed with internships at GQ (Editorial) & Vogue India (Vogue Wedding Show) followed by a Marketing and PR stint with Creative Co., followed by a PR driven internship at Louis Vuitton India. Puja successfully co-founded LUXSTO in 2015, a platform focused on curating enriching luxé experiences whilst catering to a niche target audience – chiefly through pop-ups. Puja is the founder of GOYÉ – a marketing and brand consultancy for niche SME’s across fashion, luxury, lifestyle as well as food. Puja is passionately committed to becoming a change-maker in the salon service-enabler market.