Kalyan Jewellers’ celebrates Mahalaya with Ritabhari Chakraborty in never-seen-before avatar
Kalyan Jewellers’ celebrates Mahalaya with Ritabhari Chakraborty in never-seen-before avatar

The auspicious occasion of Shubho Mahalaya Amavasya marks the end of Shradh or Pitru Paksha and the beginning of the auspicious Devi Paksha. Usually, this also marks the beginning of the 10-day Durga Puja festival, but this year, the homecoming of Devi Durga will be observed exactly a month after Shubho Mahalaya Amavasya.

To mark this significant day, Kalyan Jewellers brand ambassador Ritabhari Chakraborty’s is seen in an all new avatar, portraying the three very distinct personifications of Durga Maa. As Goddess Sati, Maa Parvati and Mahishasura Mardini, Ritabhari adorns exquisite, handcrafted traditional jewellery from Kalyan Jewellers’ various collection.

Speaking on the auspicious occasion of Mahalaya, Kalyan Jewellers’ regional brand ambassador, Ritabhari Chakraborty said, “It is believed that on this day Maa Durga comes back to her father’s house with her children on earth from heaven. For the Bengalis, Durga Puja is the biggest festival and this day marks the beginning of the festive season. For years, Maa Durga’s triumph over Asura has been depicted on radio, television and plays, popularly called as ‘Mahisasurmardini’. In any idol of Maa Durga it is quite evident that the adornment of jewellery is from head to toe. It’s an honor for me to portray Maa Durga in collaboration with Kalyan Jewellers and Anandabazar Patrika. It is all the more special because it gives out a very important message that if Maa Durga symbolizes women power then why don’t we respect and worship our women equally. The physical violence on women in our country has increased rapidly in the last few years. So this is our simple way of reminding people that every woman has a goddess within them and to respect them.”

The stunning, versatile Kalyan Jewellers’ brand ambassador Ritabhari Chakraborty made her acting debut in 2009, as a female protagonist on Bengali TV show Ogo Bodhu Sundari. In this short journey of around 11 years, the talented actress has been widely acclaimed for some ground-breaking performances as part of several mega-budget projects in Bengali as well as the Hindi film industry. In 2017, the actress entered into the Hindi film industry and delivered stellar performances in the short film Naked alongside Kalki Koechlin as well as the blockbuster and critically acclaimed Pari, featuring Anushka Sharma. Ritabhari Chakraborty was last seen alongside Ayushmann Khurana in the music video ‘Orrey Mon’ as well as the recently released ZEE5 original sports drama movie, Tiki Taka.

Here’s the latest video featuring the actress wishing everyone Shubho Mahalaya on behalf of Kalyan Jewellers.

To check out the stunning jewellery designs worn by Ritabhari Chakraborty or to browse through the Kalyan Jewellers collections using the LIVE video shopping facility, visit Live Video Shopping or visit the closest showroom.

List of jewellery worn by Ritabhari Chakraborty

Kalyan Jewellers' Brand Ambassador Ritabhari Chakraborty in the avatar of Goddess Sati wearing jewellery from Muhurat Ritabhari is dressed in Korial lal paar sari and gold jewellery from Kalyan jewellers bringing in the Sati avatar.
The beautifully handcrafted filigree inspired gold choker is intricate design, and when paired with the panch pali heirloom necklace, the look is ethereal.
Adding to the glamour is the traditional gold Chur or bangles completing a Bengali attire. Set against the bright red of the Sari and the Shakha Pola bangles, the Chur highlights the femininity of the look.
As a versatile hand ornament, a gold chur is never really out of vogue.
Kalyan Jewellers' Brand Ambassador Ritabhari Chakraborty in the avatar of Mahishasura Mardini wearing jewellery from Muhurat Ritabhari is seen sporting the bold third-eye look, accessorizing it with the dome shaped ‘sonar mukut.
The Panch Noli haar is a five-layered gold necklace that adds to the beauty of the look.
The kamarbadh, joohi bangles, long dangling earrings and the nath compliments the traditional appearance.
Kalyan Jewellers' Brand Ambassador Ritabhari Chakraborty in the avatar of Maa Parvati wearing jewellery from Muhurat Dressed in a pink-and-white saree, her Parvathy look is completed with gold temple design jewellery.
The gold tikli (tikka) paired with the temple design haar, chandelier earrings, Kaan Pasha and tiny nath adds to the overall look.
Angti is the Bengali name for rings and it completes every traditional attire for Bengalis. There are specific patterns for rings that make the fingers look gorgeous.