Efficacy Worldwide, a full-service advertising and marketing agency, has become the Agency of Record (AOR) for Hero Cycles, India’s largest bicycle manufacturer. The agency has bagged this mandate after a rigorous multi-agency pitch. Under this association, the agency will take the brand’s presence and marketing initiatives to new heights with a fresh approach.
“With this partnership, we aim to captivate our target audience with compelling marketing campaigns that highlight the brand’s unique value proposition. Efficacy and its expert team are aligned with our objective to take Hero Cycles to a different level. We’re hopeful to leverage their expertise to build a fresh brand identity” says, Rohit Sharma, Chief Marketing Officer, Hero Cycles.
“Partnering with Hero Cycles, a name synonymous with quality and innovation, is a great opportunity for us. As they continue to lead the market, our focus will be on driving impactful, multi-channel campaigns to amplify the brand reach. We will optimize the brand’s presence across all media platforms through targeted and impactful campaigns”, says Vishnu Sharma, Founder & CEO, Efficacy Worldwide.
Since its launch in 2021, Efficacy Worldwide has rapidly emerged as a trailblazer in the industry, consistently delighting its customers using great data, content, and insights as the backbone. With a diverse portfolio of successful brand partnerships such as Kohler, Foundit, Suzlon, Omega, Rado, Hero, LG, Zee Learning, Eeve India amongst many more, the agency has earned a reputation for its unparalleled accessibility, data-driven approach, and commitment to personalised services for all its clients.
At the heart of their proficiency lies the art of crafting compelling narratives, fostering authentic connections between brands and their target audience and positioning the brands at the best spaces. Aligned with Hero Cycles’ vision, Efficacy is set to provide its marketing and advertising services (TV, Print, Digital, Radio, Outdoor, Cinema and other allied services) with the impetus it needs to make its indelible mark on the industry.
About Hero Cycles
Hero Cycles is a part of the HMC Group with a $1.2 bn asset base and over 10,000 people across the globe. Incorporated in 1956, Hero Cycles Limited is the largest integrated bicycle manufacturer in the world. The company has a manufacturing capacity of 6 million bicycles per year, a highly integrated network of plants located in Ludhiana (Punjab), Ghaziabad (UP), and Bihta (Bihar) and a state-of-the-art manufacturing facility in Sri Lanka as well. In addition to the aforesaid, the Group has a Design Centre in the UK and also owns UK-based Avocet Sports, Germany-based HNF, and Firefox Bikes in India. While Avocet Sports was Hero Cycles’ first overseas acquisition and marked the company’s entry into the European bicycle market,
HNF helped Hero Cycles foray into hi-end Electric Bicycles. Acquisition of Firefox Bikes on the other hand was a strategic move to cement its position in the fast-growing premium bicycling segment in India.
Hero Cycles is a leader in both the standard and premium segments in India, with an overall market share of over 40 percent. The company is equipped with state-of-the-art infrastructure and the most modern machinery producing major bicycle components within its premises under stringent quality parameters complying with all global standards. Hero Cycles has a network of over 250 suppliers and 18000 dealers and sub dealers in India and exports to various countries in the Middle East, Africa, Asia, and Europe. Moreover, Hero Cycles is ISO9001 & ISO14001 Certified by BVC of UK and recognised by the R&D department of the Govt. of India.
About Efficacy Worldwide:
Founded in 2021 by Vishnu and Sapna Sharma, Efficacy Worldwide is a full-service advertising and marketing agency that thrives on crafting exceptional brand experiences. With a comprehensive suite of services, including communications planning, digital marketing, social media management, data analytics, and technology and design and all conventional media channels like Print, TV, Radio and Outdoor. Efficacy Worldwide has been driving measurable and tangible business outcomes, raising brands to new heights.
For more information, please visit https://efficacyww.com/
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