Washington, DC Launches Recovery Advertising Campaign To Increase Visitation To The Nation’s Capital

Campaign encourages potential visitors to ‘Experience DC’

(Washington, DC) – Washington, DC tourism and hospitality partners today unveiled a new multi-channel advertising tourism recovery campaign to attract more domestic leisure visitors to the nation’s capital. DC Mayor Muriel E. Bowser reiterated that DC welcomes visitors this summer and beyond.

“We want people to know: DC is open,” said Mayor Bowser. “It took many months of working together to get to where we are today, and now we are ready to welcome visitors back to the nation’s capital. Whether you come for the museums and monuments or our restaurants and nightlife, we are spreading the word that DC has something for everyone. People may know about Washington, but we want visitors to experience DC.”

“DC is open and we want travelers to come back and experience everything we have to offer,” said Deputy Mayor for Planning and Economic Development John Falcicchio. “Through the Experience DC campaign, we will let everyone know about our unique neighborhoods, tantalizing nightlife, world-class restaurants, and more. There’s also still time to enter to win prizes ranging from $500 to $25,000 through the DC SHOP, EAT, PLAY, STAY Giveaway, providing winners from the DMV a plethora of District restaurants, retailers, entertainment venues and hotels to enjoy.”

“From March 2020 through April 2021 we lost $6.6 billion in visitor spending. Now after going without advertising our destination for sixteen months, the recovery campaign will help us welcome visitors back to DC and support our industry’s rebound,” said Elliott L. Ferguson II, president and CEO of Destination DC (DDC), the official destination marketing organization for the nation’s capital. “We’re grateful to Events DC for funding this year’s campaign and to Mayor Bowser for including a $5 million marketing allocation in her FY2022 budget.”

“We’re proud to support our partners at Destination DC as we welcome visitors back to our city,” said Greg O’Dell, president and CEO of Events DC, Washington, DC’s official convention and sports authority. “We’ve been tested, but our community is incredibly strong and resilient. The recovery campaign will leverage pent-up demand for travel and showcase DC as a world-class city that is ready to host visitors near and far.”