Nutraj, the dry fruits brand, marked Diwali this year with a short brand film called ‘Wishes’. The Nutraj Diwali film tells a simple, familiar story about the joy of coming home for the festival. In it, a son decides to fulfil his parents’ wish with an unexpected Diwali homecoming. What is more, he arrives with a Nutraj ‘Wishes’ gift box in hand.
The Nutraj Diwali film and the gift of coming home
The idea at the heart of the campaign is that the most cherished festive gifts are often the moments we spend together. In particular, the film captures the emotional bond between parents and their son. It also shows the quiet happiness of a family reunited during the festive season.
Speaking about the campaign, Gunjan Jain, Co-Owner, Managing Director and CEO of Nutraj, said, “Diwali is a time when the joy of being with family takes centre stage.” She added that the film “reflects our belief that the most meaningful gifts are those that carry emotions and create lasting memories.”
A festive gift box
The Nutraj ‘Wishes’ gift box features in the film as the son’s gift to his parents. The brand released the film on its official Instagram handle. In addition, a digital campaign supported it through the festive season.
For many of us, Diwali is the one time of year when everyone makes the journey home. So, in a season full of lights, sweets and gifts, the film is a gentle reminder. Being together is often the best gift of all.
Looking for more festive ideas? Our Diwali 2026 Guide brings together festive brunches, hampers and getaways across India.
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Image courtesy of Nutraj.

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