Premium Tea Brand Seven Spring Partners With a leading Five Star Hotel Chain
Eyes further B2B tie-ups in the hospitality and F&B segment
Seven Spring, a fast-growing premium tea brand in India, has recently entered a corporate tie-up with leading hotel chain, Accor Hotels, to supply its premium range of teas to more than 21 brand hotels across the country. The brand has introduced India’s first 100% compostable and eco-friendly packaging of sachet covers for tea bags. With this, Seven Spring is the only company to offer sachets with 100% paper packaging with Zero plastic and aluminum foils. Under Seven Spring’s partnership with Accor, the brand will supply its entire range of teas in this new and innovative packaging to spread awareness about the importance of using environment friendly products. The tea range on offer at the hotels will include – pyramid tea bags, loose leaf, and tisanes across all Accor properties in India.
Seven Spring was launched in the year 2020 in Ahmedabad, Gujarat. The brand, which brings out its own concoctions of teas from tea leaves sourced from across the globe, has grown immensely within two years, both in terms of variety on offer, currently 50 variants, and the brand reach. The brand has its presence on e-commerce platforms such as Bigbasket, Amazon and the company’s own platform, www.sevenspring.in and plans to venture into the mom-n-pop stores.
Sejal Purohit, Founder, Seven Spring, said “My experience is brilliant with corporates. They are extremely professional and helpful. Moreover, they understand the product and the benefits of consuming the same, which makes it easier for us to convince them and eventually builds trust in each other. This segment has helped us to understand our market and products with altogether different viewpoints. The completely compostable tea sachet is always an outcome of the market analysis and consumer behavior patterns we learnt with the corporates.”
Talking about the health aspect, Sejal adds, “We intend to offer an exhilarating and hearty journey to the body with the help of products that are of unsurpassed quality and beneficial both to the health and soul of mankind. So, with us, new tea drinkers, businesses and tea lovers can start their journey to a whole new level of bliss. With all our current and future lineups, may everyone set off to seek their own peacefully ever after”.
