Taj [email protected] – New line of exclusive signature products unveiled on TATA CLiQ Luxury
MUMBAI, AUGUST 27, 2020: Staying at a Taj hotel leaves a lasting impression on our guests, one that lingers on forever. Responding to our guests’ wishes and desire to experience some of this unique magic from the comfort of their homes, the brand has launched a signature luxury collection – Taj [email protected]. This retail collection comprising some of the finest quality products is available exclusively on TATA CLiQ Luxury – the Tata Group’s luxury lifestyle online platform.
Speaking about the new luxury collection, Veetika Deoras, Vice President – Strategy and Brands, Indian Hotels Company (IHCL), said, “A stay at the Taj is fondly remembered for its unparalleled luxury and experiences. The introduction of Taj [email protected] in the e-commerce retail space not only allows guests to bring a bit of Taj’s magic home, but is also a strategic move for the brand, which has been successfully implementing innovative and new ways to engage with its patrons.”
Sleeping in a bed that effuses elegance or wrapping oneself in one of those plush soft bathrobes that cocoon you in luxury synonymous with a Taj hotel, is now no longer a dream. The Taj [email protected] luxury collection offers a host of indulgent and limited-edition products, all unique to Taj, ranging from signature bed and bath linen including bedsheets, duvets, pillows and towel sets to authentic and time-honoured wellness products. Signature memorabilia designed to pay homage to the legendary and iconic Taj Mahal Palace & Towers, is also a notable inclusion in this collection.
Crafted exclusively to meet the exacting Taj standards that guests delight in, this collection embodies unmatched luxury and legacy of Taj, and will further expand to include products such as gourmet delicacies and handcrafted luxury gifts.