Chef Ranveer Brar has a new partner for his food stories: basmati rice. The celebrity chef, author and television host is now the face of LT Foods’ DAAWAT Delight, and stars in a new campaign film by BBDO India that treats rice as the quiet hero of every good meal.
Ranveer Brar’s latest collaboration puts the spotlight on rice as the unsung hero of every memorable meal.
Celebrity chef, author and television personality Ranveer Brar has partnered with DAAWAT Delight, marking the beginning of a new association that brings together his love for food storytelling and one of India’s most loved ingredients, basmati rice. As part of the collaboration, Ranveer stars in the brand’s latest campaign that shines a spotlight on rice as the often-overlooked hero of everyday meals.
The Daawat Delight Campaign
Conceptualized by BBDO India, the campaign unfolds through Ranveer Brar’s signature storytelling style, using warmth, humour and relatable dining moments to celebrate how the right rice can elevate every dish. The film reinforces Daawat Delight’s Superior Flavour Absorption proposition while bringing alive the emotion of sharing memorable meals around the table.
The Link to the Campaign: https://youtu.be/MUru9ePgrp8?si=Q8H5oQJlJI3zNk7S
The campaign is being rolled out across television, digital and social media platforms.
What Ranveer Brar Said
Speaking about the association celebrity chef, Ranveer Brar said, “Throughout my journey, I’ve tried to tell stories through food, and Basmati has been at the heart of so many of them. Every food has the ability to bring people together across cultures and cuisines. That’s what makes this association with LT Foods’ flagship brand DAAWAT® meaningful for me. It’s not simply about representing a brand. It’s about celebrating an ingredient that has shaped our food traditions for generations while inspiring new experiences at the table.”
What LT Foods Said
Speaking on the announcement, Mr. Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd., said, “We are delighted to welcome Chef Ranveer Brar to the LT Foods family. His culinary expertise and deep appreciation for India’s rich food heritage make him the natural fit for the brand, reflecting a shared commitment to culinary excellence. Together, we look forward to inspiring consumers, celebrating authentic Indian cuisine.”
The Daily Brunch editorial team, led by co-founder Anju Anna Alex, has written about luxury hotels, restaurants, chefs and travel across India and beyond since 2016, with stories told through the people behind them.
