Celebrity chef, author and television personality Ranveer Brar has partnered with DAAWAT Delight, marking the beginning of a new association that brings together his love for food storytelling and one of India’s most loved ingredients, basmati rice. As part of the collaboration, Ranveer stars in the brand’s latest campaign that shines a spotlight on rice as the often-overlooked hero of everyday meals.
Conceptualized by BBDO India, the campaign unfolds through Ranveer Brar’s signature storytelling style, using warmth, humour and relatable dining moments to celebrate how the right rice can elevate every dish. The film reinforces Daawat Delight’s Superior Flavour Absorption proposition while bringing alive the emotion of sharing memorable meals around the table
The Link to the Campaign: https://youtu.be/MUru9ePgrp8?
Speaking about the association celebrity chef, Ranveer Brar said, “Throughout my journey, I’ve tried to tell stories through food, and Basmati has been at the heart of so many of them. Every food has the ability to bring people together across cultures and cuisines. That’s what makes this association with LT Foods’ flagship brand DAAWAT® meaningful for me. It’s not simply about representing a brand. It’s about celebrating an ingredient that has shaped our food traditions for generations while inspiring new experiences at the table.”
Speaking on the announcement, Mr. Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd., said, “We are delighted to welcome Chef Ranveer Brar to the LT Foods family. His culinary expertise and deep appreciation for India’s rich food heritage make him the natural fit for the brand, reflecting a shared commitment to culinary excellence. Together, we look forward to inspiring consumers, celebrating authentic Indian cuisine.”
The campaign is being rolled out across television, digital and social media platforms.
