A Musical Celebration of its Solid Legacy of Trust–
~JK Cement’s Market Cap increased by 3 times in the last fiscal to reach USD 3 billion~
Mumbai, 11th October, 2021: JK Cement Ltd., one of India’s chief cement companies, has been an integral part of the country’s development story, conveying unparalleled worth and acquiring the trust of millions of customers on the strength of its product excellence, customer orientation and innovation authority. Capturing the essence of its journey of more than forty years of partnering nation building, JKCement delivered its new Corporate Song – Hum Banayein Kal, a musical celebration of the brand’s indomitable spirit, strength and unity.
JKCement – Hum Banayein Kal (Corporate Song) link –
https://www.youtube.com/watch?v=5cbJu_jUv5E
The brand new corporate song, sung by music maestro, Padma Shri Shankar Mahadevan, represents the ethos of JKCement, which is a tribute to its Founder Managing Director, Late Shri Yadupati Singhania Jiand his dream to build a strong and prosperous Nation for future generations. Released on his birth anniversary, 29th September 2021, Hum Banayein Kal commemorates his dream to assemble a strong and prosperous Nation for people in the future. Delivered on his introduction to the world commemoration, 29th September 2021, Hum Banayein Kal honors his propelled vision and heritage. The melody radiates the JKCement soul of transcending difficulties unitedly, to satisfy the guarantee of building a better tomorrow, reaffirming its vision of an association that keeps on developing, however offers back magnanimously to the general public. A befitting illustration of this soul was seen during the pandemic, when the brand’s Market Capitalization expanded by multiple times in the last fiscal to arrive at USD 3 billion.
Speaking about the thought behind the new corporate song, Dr. Raghavpat Singhania, Managing Director, JK Cement Ltd., says “Our new corporate song, Hum Banayein Kal, is an extension of our recently introduced new corporate identity, that represents our Organisation’s vision for the future yet strongly reflecting our core values of strength, sustainability and a solid foundation of trust. It is also a tribute to our mentor and guide, Late Shri Yadupati Singhania Ji, whose vision has propelled JKCement towards continuous growth. At JKCement, we have been a forerunner in transforming the way people perceive the cement industry. Even during the pandemic, we powered through difficult conditions and managed to deliver a good performance in terms of productivity and safety at all of our units. All this has been possible because of our steadfastness and staying true to our core values. The new corporate song exudes this spirit of JKCement.”
Mr. Madhavkrishna Singhania, Dy. MD and CEO, JK Cement Ltd., adds, “Our determination to fulfill the vision and mission laid by our mentor Shri Yadupati Singhania Ji, has paved our path, leading us to new milestones in our relentless pursuit of excellence. The corporate song is a tribute to the strength and unity that encompasses the spirit of JKCement. ‘Hum Banayein Kal‘ truly reflects our corporate values and our ongoing mission of transformation towards driving responsible growth.”
