Sukriti Chopra is a qualified teacher who has taught in some of the best schools
in North India, including Delhi Public school, R K Puram. After more than a
decade as a teacher, she decided to explore her passion for designing clothes for
women. From then on there was no looking back and Sukriti’s signature brand, SYS, has gone on to make great strides in the fashion world.
Sukriti embarked on this new professional journey from her home with a capital of 50,000 INR, one master, and a tailor. From these humble beginnings, SYS has now become a one-stop shop for a wide range of top quality and exclusive couture. Her designs range from Ethnic Indian wear, Indo-Western wear, Party and Bridal Wear as well as designer clothes for both women and men. Each outfit is meticulously crafted to complement the person who wears the outfit. In the bridal wear segment, Sukriti takes personalization to another level. If a bride was to choose a Lehenga as her bridal outfit, she can expect Sukriti to style-coordinate a designer Achkan for the groom as well.
The clothes are designed for the modern Indian woman who is as comfortable in a sari as she would be in a gown. Sukriti holds the same outlook for her male clientele as well. Her menswear is for the urban Indian man who is as comfortable in a suit as in a sherwani. The designs range from pure ethnic to contemporary fusion. SYS harps as much on design and exclusivity as on comfort. Great attention is given, at SYS, to create a range of designer wear that helps one feel like the best version of himself or herself. The collection is handcrafted and embroidered by traditional craftsmen. This ensures that Sukriti’s clients stand out on every occasion. Clothes are also made to order to suit specific measurements. If the client has a particular design they are inspired by, they can also order a bespoke piece, which can be tailor-made to suit individual taste, fit and style.
Sukriti’s relentless resolve to keep the bar high with respect to quality has helped the brand in sustaining quality. The clients, both at home and overseas, speak volumes about her workmanship. Even as Mumbai remains the mainstay of her work, Sukriti caters to clients all over India and overseas. The range expands every month with new designs added to the collection regularly. SYS has also been steady in bridging the gap between Western and Indian styles and cuts, giving her clothes the contemporary flair of fusion unlike other traditional range of clothes.
For those who are in the business of apparel retail, SYS welcomes B2B opportunities and collaborations. Sukriti’s designs are unique and are never repeated. Once designs have
been supplied to a retailer, the same does not form a part of the ongoing collections. A talented designer is at the helm of creations which ensures that Sukriti
delivers to her promise each time anyone purchases an SYS piece.
A few pieces from SYS have been featured below:
Disclaimer: The Daily Brunch does not hold the rights to any of the images. Image Courtesy: SYS