New Delhi, January 7, 2022: Legacy brand Kankatala Sarees, known as the Queen of Sarees, handpicks fusion Lehengas edition for the first time in 78 years. The edition features one-of-a-kind Lehenga Choli and Dupatta sets where each unique outfit embodies handloom fabrics from various handloom clusters of India including Paithani, Kanchipuram, Bandhani, and more.
The edition is an artistic expression of Indian weavers where the diversity of India’s rich culture is celebrated harmoniously. The amalgamation of three unique handloom techniques from three different states blends into a wearable wonder to form an uncommon phenomenon.
A rare sighting where flavors from many states come together to form one outfit is a story in itself and a must-have for a handloom connoisseurs’ trousseau. The brand has been working with 50 major weaving clusters of India including Paithani from Maharashtra, Patan Patola from Gujarat, Chikankari from Lucknow, and Kanchipuram from Tamil Nadu, and their weavers, too, are associated with them for 3 generations.
The Collection comprises twenty-five lehengas where some capture the elements of Bandhani work blended with Banarasi, some feature age-old Patan Patola motif adorned with Chikankari dupatta, some accentuate Kanchipuram body with Paithani motifs on dupatta. All these Fusion lehengas are woven in real gold zari and range from 1.5 Lakhs to 6 Lakhs. The exquisite collection is available at Kankatala stores in Andhra Pradesh, Telangana and Delhi and brand’s website, www.kankatala.com. These one-of-the-kind lehengas are not just a piece of fabric, they are a promise by weaver artisans that they have kept preserving their ancestor’s meticulous weaving techniques.
These statement lehengas are ideal for the Brides as well as Queens of Kankatala for this wedding season. The lehengas represent the modern Indian women of today who herself brings with her various facets and likes to express her rich cultural heritage with Indian handlooms.
The collection is displayed for Queens of Kankatala EXCLUSIVELY on 10th – 11th January 2022 at Kankatala store in New Delhi.
Established in 1943 by the late Mr. Kankatala Appalaraju, the business has grown to 13 stores in Andhra Pradesh, Telangana, Delhi, and a flourishing online business. Kankatala has customers who have been loyal supporters through generations, returning to the store for sarees and pavadas for every occasion in the family.
Kankatala is now a third-generation brand, which is being taken care of by three brothers of the Kankatala family, who run the major affairs of the business. With a sharp awareness of the market and a sensitivity to emerging trends, the brothers have ensured that Kankatala today caters to contemporary saree styles, without compromising the firm roots of tradition, quality, and trust that the brand has been known for since 1943.
The USP of Kankatala is each and every saree the brand presents to its customers is carefully handpicked by a member of the family, with equal emphasis on quality, weave, design, and fabric. The loyalty of its customers only spurs on to do better, and increase the brand’s responsibility and accountability.