India, April 2021 – Introduced in India in January 2021, Bioré, the renowned Japanese skincare brand now launches the easy-to-apply Makeup Remover range in the Indian market. Aiming to give the makeup removing process an innovative and refreshed face, the new Makeup remover range effectively dissolves and removes stubborn makeup while cleansing and leaving the skin feeling hydrated in just simple steps.
Presented by The Kao Corporation, the leading manufacturers in the fields of hygiene, beauty and health categories in Japan, the globally known brand Bioré aims to spread the evocative message with Indian consumers to feel and capture the ‘Joy to bare skin’ with its sensory and unique offerings. To further ensure this experience, the brand, with efficacious innovations, has curated the new Makeup remover range with a purpose to bring into the light, how makeup removal is an indispensable part of any beauty and skincare regime and with the right products can be a breeze.
Spokesperson of Bioré India, TAKUYA WADA, Kao Co, Health & Beauty Care department Asia Business comments “The skincare space is evolving in India and the feedback received by the Indian consumers when we launched early this year has been tremendously positive. Here is where we believe we come in, The Makeup remover range by Bioré India is not only easy to use but also helps our Indian customers to get rid of their stubborn makeup effectively by following just simple steps. Our endeavor with these products is to make the entire makeup removal process effortless without any tugging or harsh feeling on the skin.”
The Makeup Remover Range effectively takes off the makeup while leaving the skin feeling soft and moisturized. The range has been formulated to suit all skin types and has different products for different makeup looks, be it light, heavy or even waterproof as well as different lifestyles. The Makeup remover range comprises 4 products – Makeup Remover Cleansing Oil, Makeup Remover Moisture Cleansing Liquid, Hydrating Makeup Remover Cleansing Wash Foam and Cotton Facial Sheets Moist. The products are available to Indian customers on: https://www.nykaa.com/
Bioré Makeup Remover Cleansing Oil – The Makeup Remover Cleansing Oil efficiently dissolves and removes the rigid makeup, including waterproof mascara. This makeup remover does not emulsify upon contact with water, thus maintaining its optimal cleansing performance at all times. Just apply with dry or wet hands and rinse off with water. This product leaves no greasy film on your face and maintains the skin’s natural moisture balance. It is available in the quantity of 50 ml and 150 ml at the price of Rs. 720/- and 1200/- respectively.
Bioré Makeup Remover Moisture Cleansing Liquid –The water-based Makeup Remover Cleansing Liquid has a smooth serum texture which spreads easily to remove makeup without leaving any oily/residue feeling behind. Just apply and rinse off with water. With 40% Moisturizing Beauty Serum* Bioré Moisture Cleansing Liquid nourishes and hydrates skin. Removing makeup has never been this easy! It is available in the quantity of 230 ml at Rs. 1550/- *Glycerin, Butlyene Glycol,PPG-9 Diglyceryl Ether
Bioré Makeup Remover Cleansing Wash Foam – Bioré Cleansing Wash Foam Type removes light makeup and cleanses skin in just one easy step. Its ultra-fine dense foam lifts makeup from the surface to remove all dirt, impurities and makeup residue. It contains 40% Beauty Serum* for soft, moist skin. It is applicable to all skin types. It is available in the quantity of 160 ml at Rs. 970/-.*Glycerin
Bioré Makeup Remover Cleansing Cotton Facial Sheets Moist & Hydrating – Makeup Remover Cleaning Cotton Facial sheets is an amalgamation of lightweight smooth cleansing oil and cleansing agent that easily and effectively takes out the stubborn makeup from within the pores, without any tugging on the delicate eye area. The sheets can help you to get rid of your makeup anytime, anywhere, leaving the skin light and feeling moisturized with its hydrating beauty essence and natural cotton. The single pack of the product entails 10 pieces available at the price of Rs. 400/-
About Bioré: Launched in Japan in 1980, Bioré is one of the leading brands of makeup remover and sunscreen in the country and one of the world’s leading representatives of facial and body care in more than 60 countries. Bioré which comes from the Greek language and means “satisfied with life” was incorporated from the desire of its founders of applying what is most advanced in dermatological science to develop products that make daily skincare easy and uncomplicated and offer at the same time tangible benefits as a healthy, beautiful and full of vigor skin sensation for their consumers.
The target consumer of Bioré are women in love with beauty, concerned about skin health, interested in the latest technologies in skincare and curious about new products. The company intends to consolidate itself as a premium cosmetic brand due to its high
performance and high-quality products, but at the same time democratic and accessible to the audience.
About Kao Corporation: The Kao story begins in 1887, with a small face soap company founded by Tomiro Nagase. Nagase was on a mission to do things differently to make high-quality facial soap that was also affordable. He called it “Kao,” pronounced the same way as the Japanese word for “face”
Ever since the company’s founding in 1887, Kao has strived to deliver value to the life of people everywhere in the world. Today, Kao is a leading manufacturer in the fields of hygiene, beauty and health, while its chemical business contributes to the development of diverse industries.